Telecom2008: Building Your IPTV Business

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Track: The Business of IPTV

Monday, April 14 and Tuesday, April 15

Competing in today’s video marketplace requires an understanding of the entire IPTV ecosystem.  Explore the requirements of a video service through real-world experiences shared by carriers, case studies from experts, technology suppliers and content providers.

This conference is targeted to the needs of business and technical professionals (CEOs, COOs, CTOs, General Managers, CMOs, CFOs, directors in business units) from telecom carriers/network operators/service providers and telecom technology suppliers and enablers.

The Business of IPTV sessions complement the technology found on the NAB Show exhibit floor providing you with the complete IPTV experience.   

Sessions will focus on a number of components critical to your video business including:

Monday, April 14

9:00 am to 9:35 am - LVCC N236

Lessons Learned About Installing Home Networks for Triple-play IPTV Services

As commercial IPTV services and especially Telco TV move into the mainstream, attention is focusing on the real issues of deployment.  These issues, being faced for the first time by a rapidly growing number of service providers, include both the cost and time required for equipment installation and customer training as well as the technical support costs for deployed systems.  A number of commercial tools are available and practices are being developed to address these real and timely needs cost effectively while meeting customers high Quality of Experience (QoE) expectations for the TV service.

Richard Nesin, President, HomePNA and VP - Marketing, CopperGate Communications

Roger Vaughn, Product Manager for Customer Premises, AFL Telecommunications

9:40 am to 10:15am - LVCC N236

Using Real Time Feedback to Generate IPTV Revenue

Determining the value for TV advertising has relied on a combination of real time and time shifted sampling techniques to extrapolate viewer audience sizes, including mechanisms as surveys and selected viewer household monitoring measurements, such as those employed by Neilson.  These techniques have been necessary because of the one way (broadcast) nature of TV.  IPTV however is by design interactive and consequently supports immediate direct measurement of the reach and effectiveness of TV advertisements.  In this presentation David Hunt will discuss the concept of IPTV real time sampling and the business opportunities that this capability presents for IPTV providers and advertisers.

David Hunt, VP - fs|cdn Americas, Conklin-Intracom

10:25 am to 11:00 am - LVCC N236

Best Practices in IPTV System Integration

This presentation is about a best practices roadmap for IPTV system integration and market launch.  This road map reflects findings from a series of IPTV integration projects in both Europe and North America, from the period of the first commercial launch in 1999 to current deployments of MPEG-4 and HD services.

Curtis Howe, CEO, Mariner Partners

11:10 am to 12:25 pm - LVCC N236

HD Programming Delivery for Bandwidth- and Budget-Constrained Telcos

Delivering more HD programming in order to offer a competitive alternative to cable and satellite is becoming an ever increasing challenge to the telco industry.  This past holiday season sales of HD television sets rose and consumers are now demanding more HD programming.  Currently, the telcos MPEG-2 systems are leaving them bandwidth constrained and there is a need to look at different options to fulfill the increasing demand for HD programming.  Also, the ever-expanding list of HD programs also puts stress on the telco capital budget.  This panel will review the options and discuss the pros and cons to the various approaches MPEG-2 telcos can take to expanding the HD programming, including upgrading their existing networks to deliver more bandwidth.

Walt Davis, Product Management Director, IP-PRIME, SES Americom

Ian Jefferson, VP – Sales, Entone

Moderator:  Tim Owens, Principal, Cronin Communications

1:15 pm to 2:30pm - LVCC N236

Telecom2008 Keynote

State of Broadband:  Next-Generation Networks and the Future of Entertainment

As broadband speed, capacity and adoption continue to advance at warp speed, new possibilities are emerging for every aspect of our nation’s economy and quality of life.  What does it mean to the future of entertainment and broadcasting?  USTelecom President & CEO Walter McCormick shares the state of broadband today and Regina Hopper, USTelecom Executive Vice President and former CBS News White House Correspondent, leads a conversation with top telecom executives about the future of television, news and entertainment in the new world of broadband.  What are the business models?  How are consumer expectations evolving?  And, what does it mean for new opportunities at the nexus of broadband and broadcasting?

Keynote

Walter McCormick, President & CEO, USTelecom

Executive Panel

Moderator:  Regina Hopper, Executive Vice President, USTelecom

Terry Denson, Vice President – Content Strategy and Acquisition, Verizon

Dan York, Executive Vice President, AT&T

2:45 pm to 3:05 pm - LVCC N236

IPTV Know How:  From Rapid Deployment to Consumer Enjoyment

This open discussion highlights the steps involved in establishing an IPTV ecosystem using case studies from both the First H.264 IPTV deployment in North America (Cavalier Telephone and TV) and the Caribbean (Telefonia Bonairiano NV).

Fred Ellis, COO, SecureMedia

3:30 pm to 4:30 pm - LVCC N236

Carrier Perspective:  Elements of a Healthy IPTV Ecosystem

This session examines the elements of IPTV based services, networks and solutions, and develops a basis for evaluating their performance in the interest of optimizing the complete video offering.

Phil Erli, EVP, Ringgold Telephone Company

Rich Moran, Director - Marketing, Optical Network Systems Division, NEC Corporation of America

4:35 pm to 5:30 pm - LVCC N236

Retransmission Agreements:  What Every Telecom Company Needs to Know.

Telecom carriers need local broadcast signals to be competitive, but acquiring retransmission rights can be a complex process.  What do broadcasters want?  What do new telecom video providers need?  Is this a zero sum game, or can both sides win?  Hear from experts who have hands-on experience negotiating retransmission agreements, and get answers to your questions in a Q and A session.

Rebecca Duke, VP - Distribution, LIN TV Corp.

John Hane, Pillsbury Winthrop Shaw Pittman LLP

John Murawski, Programming & Product Management Consultant - NRTC

Tuesday, April 15

9:00 am to 9:20 am - LVCC N236

All-Optical Access -- Video Quality, Long Tails and Market Share

Hear why an FTTH network provides superior picture and reliability today, and how that translates into higher ARPU and improved market share.  Learn how innovation in video and web applications will play best on the highest bandwidth access path.

Joe Savage, President, FTTH Council

9:20 am to 9: 40 am - LVCC N236

Business of IPTV:  Scalability of IPTV Deployments - Features, Performance and Size

With the launch of video services underway by large U.S. telcos, the next phase of IPTV deployments will focus on scalability.  This presentation will review the critical areas operators need to consider as they grow their networks in terms of both reach and penetration rates, and continue to enhance their service offering, particularly in ways which can differentiate their services from cable and satellite. Both technology choices and operational considerations will be reviewed.

Paul Connolly, VP – Service Provider Video Technology Group, Cisco

9:50 am to 10:20 am - LVCC N236

The Open IPTV Forum

Learn how standards serve to make IPTV into a mass market service and a profitable business.  The Open IPTV Forum is a pan-industry initiative with the purpose of producing an end to end specification for IPTV and take IPTV to the next generation and into a mass market service.  The members of the Open IPTV Forum include:  France Telecom, Nokia Siemens Networks, Panasonic, Royal Philips Electronics, Samsung, Sony, Telecom Italia, Alcatel-Lucent, Amino, Deutsche Telekom, Huawei, LG Electronics, Telefonica, TeliaSonera, Tilgin, Verimatrix, and ZTE. 

Monika Gadhammar, Vice Chair - Marketing Workgroup, Open IPTV Forum

Yun Chao Hu, Chair, Open IPTV Forum

10:25 am to 11:00 am - LVCC N236

Reality Check:  Solving the Inherent Quality Issues that Slow IPTV Adoption

Recent studies have proven that quality is the number one obstacle to IPTV adoption, but what is the reality of packet loss on an IPTV network? This session, discusses the challenges of delivering quality IPTV and the best practices for solving quality issues on an IPTV network. In addition, the audience will take-away the key benefits realized by both the IPTV providers and their customers.

Art Mimnaugh, Product Manager - Licensed Products, Digital Fountain, Inc.  

11:10 am to 12:10 pm - LVCC N236

The Business of IPTV: How Targetability Will Change the TV Game

Presented by Forbes in cooperation with Forrester Research

IPTV changes the television industry forever because its architecture requires two-way IP-connected set top boxes and devices, opening the TV household to powerful targeting of content, services, and advertising. This panel of IPTV leaders will discuss effective strategies for targeting that will give consumers a better experience while making service providers potentially more profitable, once key systems are built.

John Giere, CMO, Alcatel-Lucent

Joe Seidel, WW Partner Development, Microsoft Mediaroom

William (Bill) Squadron, President, IP-PRIME

Moderator:  James McQuivey, VP and Principal Analyst, Forrester Research

1:00 pm to 2:30 pm – LVCC S222

NAB Show Super Session

IPTV Right Now – Where We Are and What We Have Learned

A global view of the technology, with a focus on real-world implementation experiences, content and service provider lessons learned, and an analysis of trends in connected TV over the next 12 months.

Executive Panelists

Brian Levy, Vice President and Chief Technology Officer, Communications, Media, and Entertainment, Hewlett-Packard

Art Hair, CTO, The Walt Disney Company

Dan York, Executive Vice President, Programming, AT&T, Inc.

Keynote:

Enrique Rodriquez, Corporate VP, Microsoft TV

Moderator

Vince Vittore, Program Manager - Enabling Technologies Service Provider Group, Yankee Group

3:00 pm to 3:45 pm - LVCC N236

Should the MSOs fear Telco's IPTV

The Internet Protocol (IP) has had a mixed impact on the telecom operators. On one hand it has allowed them to build and market broadband access services. On the other hand it has allowed new entrants to offer, at a very low cost, voice over IP services, attracting an ever increasing number of subscribers away from telcos. To mitigate this loss of customers and revenues, telecom operators are building network and media infrastructure to offer television and video services. Most Telcos have elected to deploy those services over IP hence the name IPTV. IPTV is often heralded as the ultimate technology to unlock untapped sources of revenue ranging from communication convergence to targeted advertisement. Moreover, telcos consider that IPTV is equipping them with a technology that can not be matched by cable.  The MSOs are retorting "Anything Telcos can do we can do better".

The goal of the panel is to elevate the bickering to an Oxford style debate or at least a substantiated debate. Four panelists (two supporting Telcos and two supporting MSOs) will make their case. The panelists will use real examples of trials/deployments, cover technologies (e.g. copper versus fiber, IMS, OCAP and switched digital video) and applications (e.g. place shifting, personalization, interactive applications and targeted advertisement)

Tracy Geist, Vice President, Market Development, OpenTV

Pete Holland, CFO, HorizonTel

Gerald R. Joyce, Director, Product Innovation, Motorola Labs

Bob Laribeau, Director, Packet Networks and Services, RHK

Moderator: Thorsten Claus, Detecon, Inc.

3:55 pm to 4:45 pm - LVCC N236

Brought to You by Broadband

Broadband technology is rapidly changing how we live, work and communicate and has many applications beyond IPTV.  This panel, presented by USTelecom and NextGenWeb.org, discusses how high-speed Internet access delivers better education, advanced health care, a cleaner environment and a stronger economy to communities throughout the United States. 

Through telemedicine, broadband has the potential to deliver dramatic cost savings to America's health care system - over $300 billion annually - while also delivering much needed specialty service to rural parts of the country.  Broadband has changed the classroom experience by helping students overcome geographical and financial barriers.  The Internet offers all students access to a wide range of educational opportunities and resources.

Telecommuting takes cars off the road and could deliver $3.9 billion in time and fuel cost savings annually, while drastically reducing traffic, greenhouse gas emissions and America's dependence of foreign oil. 

Hear and see what communities across the nation are doing to improve lives through the use of these technologies.

Dan Fellini, Executive Producer, Public Internet Channel, One Economy

Tom McDonald, BeSafe

Moderator:  Regina Hopper, Executive Vice President, US Telecom

Questions:  contact Team Lightbulb at mrebholz@teamlightbulb.com

Send your questions or comments to info@lightbulb-communications.com