Telecom2008: Building Your IPTV Business

Download the Presentations

If a presenter's name is underlined, click on it to download their presentation.  Presentations are included for those speakers who have given us their approval to distribute their slides.  

Track:  Telecom Technology Papers

Tuesday, April 15 & Wednesday, April 16

Each 20 minute presentation provides a detailed explanation of an innovation in telecom technology and explains how it can benefit your business.  The Papers are targeted to engineers and executives with an understanding of how technology affects their business. 

The papers will focus on cutting edge telecom technologies with a special emphasis on video distribution over telecom networks

Tuesday

9:00 am to 9:15 am - LVCC N238

Opening Remarks

John D. Abel, Team Lightbulb

9:20 am to 9:40 am - LVCC N238

The Last 50 Feet:  Ensuring IPTV QoS in The Home

This presentation is an overview of the various options available for in-home IPTV distribution, and how to coordinate decisions to satisfy competitive, financial, technical and customer needs.  The most popular distribution systems are reviewed:  Category 5, twisted pair cable, legacy coaxial TV cable, electrical power grid and wireless. 

Andrew Morton, Comtrend Corporation

9:45 am to 10:05 am - LVCC N238

Video is Driving Network Upgrades Today that Go Well Beyond IPTV

This presentation reviews the different types of video traffic that carriers need to manage today and what type of network flexibility is required to manage different Internet-based video services. 

Alan Lippman, Redback Networks (an Ericsson company)

10:10 am to 10:30 am - LVCC N238

Achieving Cable Quality for IPTV over the Internet

This presentation describes recent improvements in IP network technology which maintains information for each active video flow, permits lossless delivery of IPTV with extremely low jitter, even when the network is heavily loaded with data, voice and video.  The presenter, Lawrence G. Roberts, is one of the people most closely associated with the development of the early Internet.

Dr. Lawrence G. Roberts, Anagran, Inc.

10:45 am to 11:05 am - LVCC N238

The Evolution of IPTV

Open systems software, combined with advanced video compression, are making IPTV systems work at every level – from traditional linear TV, through HDTV, to on-demand and interactive services.  Now, we need a business model that must develop at the same pace as technology if IPTV is to become mass market.  This presentation connects IPTV technology with business models.

Craig Knudsen, TANDBERG Television (part of the Ericsson Group)

11:10 am to 11:30 am - LVCC N238

IP Pitfalls for TV Networks

This presentation explores the requirements for integration:  design, set-up, testing, qualification and delivery problems and solutions and how to isolate problems and will present some actual results from specific video deployments. 

Joel Wilhite, Harmonic, Inc.

11:35 am to 11:55 am - LVCC N238

Flawless IP Video:  Advanced Techniques for Delivering Perfect Signals over Imperfect Networks

This presentation explores error detection and correction technologies that increase the reliability of IP transport systems to the point where IP networks can outperform systems that are based on SONET or other TDM technologies and presents a technical basis for each of them.  A comparison of the benefits and drawbacks of the various technologies will be provided, along with a set of guidelines for selecting the appropriate technologies for various network conditions. 

Wes Simpson, Telecom Product Consulting

1:00 pm to 2:30 pm - LVCC S222

NAB Show Super Session

IPTV Right Now – Where We Are and What We Have Learned

A global view of the technology, with a focus on real-world implementation experiences, content and service provider lessons learned, and an analysis of trends in connected TV over the next 12 months.

Executive Panelists

Brian Levy, Vice President and Chief Technology Officer, Communications, Media, and Entertainment, Hewlett-Packard

Art Hair, CTO, The Walt Disney Company

Dan York, Executive Vice President, Programming, AT&T, Inc.

Keynote:

Enrique Rodriquez, Corporate VP, Microsoft TV

Moderator

Vince Vittore, Program Manager - Enabling Technologies Service Provider Group, Yankee Group

3:00 pm to 3:20 pm - LVCC N238

Meeting Future Bandwidth Demands

The number of bandwidth consuming devices per household is growing and the consumer’s media consumption habits are changing (more High Definition Programming as an example).  This presentation provides an update on bandwidth usage over the next four years.  How will service providers meet the bandwidth demands?

Martin Stein, Motorola

3:25 pm to 3:45 pm - LVCC N238

Packet-Optical Convergence:  Advances for Telco Video Distribution

This paper examines how packet optical technologies will affect the evolving transport network, and the potential advantages afforded to triple-play service providers rolling out video services. 

Wayne Walters, ECI Telecom

3:50 pm to 4:10 pm - LVCC N238

Powerline Connectivity Accelerates IPTV Growth

This presentation focuses on how powerline connectivity accelerates IPTV growth and how it will impact the requirements for STB manufacturers.  Hear different strategies for embedding powerline networking, with special emphasis on reliable low-cost designs that guarantee interoperability with next generation powerline technology that will go to 400 Mbps and beyond.

Chano Gomez, DS2

4:15 pm to 4:35 pm - LVCC N238

Leveling the Triple Play:  Consolidating IPTV Costs Through Virtual Headends

This presentation details a specific case study of an IPTV virtual headend currently implemented in the U.S. Midwest.  IPTV headends start at $500,000 and can easily hit $2.0 million over a few years.  Initial hardware costs can cripple rural telcos.  Virtual headends offset the costs of IPTV by aggregating the investment across telco cooperatives. 

Per Lindgren, Net Insight

4:40 pm to 5:00 pm - LVCC N238

Converged Solutions for IPTV and Mobile Broadcast

This presentation reviews the architectural and implementation issues surrounding typical IPTV and Mobile TV roll-outs including the problems and possible solutions. 

Robert Colbert, Silicon & Software Systems (S3)

5:05 pm to 5:25 pm - LVCC N238

IPTV Economics -- Utilize the Existing Infrastructure

This presentation will explore various options for access deployments and provides solutions that assist in the validation of the IPTV business case.

Dean Bekken, ADTRAN

Wednesday, April 16

9:00 am to 9:20 am - LVCC N238

IPTV:  Optimizing Channel Change Times

Hear about the multiple factors contributing to channel change delays and mechanisms to reduce such delays.  This paper analyzes the end-to-end IPTV architecture, focusing on impacts to channel change times: the IP transport network, and set-top boxes and video encoding/decoding processes. 

Rajesh Rajah, Cisco Systems Advanced Services

9:25 am to 9:45 am - LVCC N238

Ensuring High Service Availability and Quality for IPTV and Other IP Video Customers

This presentation focuses on three main considerations along the service delivery chain that can have an impact on service quality from the end user perspective:  video content quality before it is encoded, the use of codecs to compress/decompress video and the impact on quality, network impairments. 

Dr. Stefan Winkler, Symmetricom

9:50 am to 10:10 am - LVCC N238

Architecture of an IPTV User Interface

One of the biggest challenges confronting IPTV systems is the dynamic nature of the content that is received and presented to end users.  This presentation focuses on the architecture of an advanced interactive program guide that separates data from function and appearance.  Layout, underlying data and behavior will be presented as independently managed characteristics.

John Vlontzos, Intracom Telecom

10:15 am to 10:35 am

An Efficient Approach to Audio/Video QoS Monitoring for IPTV Services

Hear from one of the most respected IPTV service providers in the world:  Telecom Italia.  This presentation presents a very efficient approach that permits the various segments involved in the end-to-end delivery chain (content provider, service provider, network provider) to address independently their share of the entire issue, based on their expertise and responsibility. 

Dario Ercole, Telecom Italia

Giuseppe Piersantelli, Telecom Italia

10:55 am to 11:15 am - LVCC N238

Now That Your Service is Up and Running – How Do You Scale Up?

This presentation presents and review solutions for scaling up your IPTV video operation and triple play services.  The presentation will also show how to implement efficient and cost effective traffic and storage solutions.

Yuval Sovinsky, BitBand

11:20 am to 11:40 am - LVCC N238

1550 Video Overlay:  The New "Old Reliable"

A majority of FTTH networks in North America use a video overlay solution to deliver state-of-the-art video services.  It is important for service providers to understand how this video delivery method can be optimized .  This presentation presents a perspective on the ultimate video overlay solution relative to operations, technology and cost.

Fernando Villarruel, Cisco

11:45 am to 12:05 pm - LVCC N238

Optical Transport Considerations for Video Distribution

For a competitive video offering, the distribution portion of the network is key. This presentation examines technology options available for optical transport of video content.

Rocky Kler, NEC Corporation of America

12:10 pm to 12:30 pm - LVCC N238

A Study of Video over IP and the Effects on Broadband Architectures

This paper presents the results of a study and analysis of IP video over various PON and DSL architectures and addresses four important aspects of those architectures:  enabling technology, delivery, capacity and the stability of the solution.

Chris Bright, ADC

1:15 pm to 1:35 pm - LVCC N238

Content Ingest and Management Across the Triple/Quad Play

This presentation identifies the challenges of acquiring and managing content, including the lack of standards and how to profitably ingest and manage professional, UGC and on demand content that can be delivered in a triple/quad play solution. 

Michael Alexander, IBM

Mark Weiss, IBM

1:40 pm to 2:00 pm - LVCC N238

Starts with IP, Ends with TV.  It is Still a Television Service

If a customer's phone service does not work, the telecom company will hear about it.  BUT, if their TV service is not working, the telecom company has a BIG problem.  Telecom companies need to change their thinking to UNDERSTANDING TV, THINKING TV and DELIVERING TV.  It's not just about delivering content through an IP service.  The focus is not IP but pure quality of television programming delivered to the customer.  This presentation covers the issues facing every telecom company in delivering TV over IP. 

Danny J. Wilson, Pixelmetrix Corporation

2:05 pm to 2:25 pm - LVCC N238

Keeping the Content Flowing:  How to Process Video Content for RF and IPTV

Consumers say they want more content, but how do you leverage your existing architecture to efficiently deliver the quality and quantity of video content needed to remain competitive?  This presentation will provide a better understanding of how to acquire and process video content for RF and IPTV delivery over FTTH systems and convention architectures.

Gene Cannella, Cisco

2:30 pm to 2:50 pm - LVCC N238

Beyond TV:  Effects of IPTV on Video Consumption and Business Models

This presentation is about the shifting consumer landscape, including whether IPTV viewing should be considered complementary or substitutive for traditional viewing and the key business models which will dictate market growth for the future of IPTV. 

Dan Littmann, Deloitte Services LP

2:55 pm to 3:15 pm - LVCC N238

Role of IPTV Standards in Achieving Quality of Service

In this presentation attendees will hear a detailed description of the ATIS-IIF QoSM (Quality of Service Metrics) standards, including comparisons to similar DVB, ATSC and SCTE standards that have been developed in the past for terrestrial and cable television.  ATIS is the Alliance for Telecommunications Industry Solutions.

Rich Chernock, Triveni Digital, Inc.

3:20 pm to 3:40 pm - LVCC N238

The Multi-Service All-IP Video Headend for IPTV, Internet TV and Mobile TV

This presentation describes the technical architecture and benefits associated with delivering video content and interactive services to multiple platforms with multi-rates, multi-resolutions and multi-standards from an all-IP video headend.  What products are parts of a complete all-IP headend?  What types of subscriber devices can be simultaneously supported?

Julien Signes, Envivio, Inc.

3:45 pm to 4:05 pm - LVCC N238

IPTV and Web 2.0:  Creating Killer Apps

This presentaiton discusses how new, network-based alternatives to traditional IPGs, tree-and-branch navigational systems and static mosaics can help operators and programmers "find" the right viewer for a particular advertising message.  These applications leverage search technologies that combine broadband choice and control with the quality, responsiveness and remote-control navigation of television.

Ed Forman, ICTV

4:10 pm to 4:30 pm - LVCC N238

Targeted Advertising:  The Opportunity and Delivery Architecture

This presentation reviews the opportunity for targeted advertising for telecom operators, how targeted advertising is accomplished from a technical perspective, the equipment required for a targeted advertising solution and how to deliver advertisements to specific areas and individual set-top boxes.

Sanjay Dhar, Director, RGB Networks

4:35 pm to 4:55 pm - LVCC N238

The End of Advertising as We Know It

We are moving from mass-oriented, one-to-many messages to content and advertising that follows the user for time-of-day, location and individual preferences.  This session examines the trends reshaping the advertising and content industries and how IPTV fits into the new shape of advertising. 

J.D. Zeeman, IBM

Questions:  contact Team Lightbulb at mrebholz@teamlightbulb.com

Send your questions or comments to info@lightbulb-communications.com